Digital Strategist
One of our favorite and most dynamic marketing agency clients is looking for a talented and experienced Digital Strategist who will be able to develop and execute digital strategies for a variety of clients. This is a hybrid position based in their Pittsburgh office.
Responsibilities
One of our favorite and most dynamic marketing agency clients is looking for a talented and experienced Digital Strategist who will be able to develop and execute digital strategies for a variety of clients. This is a hybrid position based in their Pittsburgh office.
Responsibilities
- Create executable plans around client websites, both existing and new, in order to optimize the website to maximize lead generation
- Develop executable strategies for our clients to enable the achievement of their goals, including, paid/organic search, paid digital, nurturing/marketing automation, and lead qualification
- Lead the building, development, and delivery of strategic omni-channel digital marketing plans
- Calculate ROMI (Return on Marketing Investment) for all client campaigns
- Continually monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients
- A Bachelor’s degree in Marketing, Communications, or related field with a minimum of five (5) years of experience in data-driven marketing is required
- Strong technical skills in MS Office 365 is also required, as well as strong perceptive and analytic abilities
