With no end in sight to non-stop furloughs and layoffs due to COVID-19, marketing agencies and corporate marketing departments are scrambling to figure out the economics of rehiring their entire staff, if at all. Some marketing agencies and corporate marketing departments have been taking advantage of the COVID-19 and releasing employees who are not essential to the team. At the same time, some report of talent poaching resulting in top team members leaving for greener pastures. That can be costly on many levels.
So how can you as a department leader still get the work done and meet deadlines when your team doesn’t have the bandwidth to do so?
Contracting roles may include the following to name a few:
- UX/UI Designers
- Content Specialists
- SEO Copywriters
- SEO Strategists
- Art Directors
- Media Buyers
- Account Managers
- IT Web and App Developers
- Video Content Producers
- Project Managers
A specialized staffing agency is especially beneficial when you:
1.) Need specialized candidates who really fit in with your company culture. Among the top reasons behind unsuccessful hires, the 2020 Talent Acquisition and Retention Study ranked the right cultural-behavioral fit alongside the lack of cognitive ability and intelligence required for the position. In the marketing world, recruiters and HR managers are often unfamiliar with the very specific needs of job openings on your marketing team because they lack the “insider knowledge” of the job functions.
This is where the expertise of specialized human resource staffing agencies like Talent Scout Pittsburgh come in. They implement a proprietary process for recruiting and vetting the best possible talent which include an intuitive human interaction approach to help them evaluate the soft skills and personas of candidates. Their efforts have paid off with clients reporting: 91% cultural fit rating and a 90% rating on organizational acceptance.
2.) Get highly skilled technical candidates that save your team money. In a recent survey from The Predictive Index, executives say their number one priority for 2020 is comprehensive talent recruitment strategy. And yet, only 49% of 2019 hires were good ones. CareerBuilder estimates the cost of a bad hire to conservatively run a minimum of $118,000, while some experts estimate the cost to run over $200,000 per year. Can your enterprise afford to lose that much a year on the wrong talent?
This is where partnering with the right specialized staffing agency can make a huge return on investment. The Talent Scout Pittsburgh team for example, has supervised branding campaigns and design teams, website and application development, created content marketing strategies and produced hundreds of commercials. By using their expertise and a proprietary process to evaluate technical and the experiential requirements, they are able to cultivate the right marketing talent quickly – saving clients time and money.
Take for example, Evan Wimer, President and CEO of the revolutionary immersive television capture system - C360. When he needed to expand their team, Roy Cheran, founder of Talent Scout Pittsburgh, used his expertise to find a highly specialized senior software engineer.
3.) Have to reduce payroll and increase your bandwidth. Partnering with a specialized staffing agency will help reduce your in-house payroll expenses by setting your contractors and freelancers up on an outsourced payroll system. According to PricewaterhouseCoopers, outsourcing payroll can reduce hidden costs associated with in-house payroll by nearly 30%.
Expenses include payroll taxes and insurance, compliance updates, check issuance and also the reduced time and money involved in having your staff collect, approve and prepare employee hours for payroll process. Cost-reduction is essential for increasing your bandwidth. Taking advantage of flexing up to take on increased workloads will over time, positively impact your team’s operational strength and bottom line
In the coming months, marketing agencies and corporate marketing departments will continued to be challenged with helping their enterprises bounce back and survive this global pandemic according to Forbes. With companies fighting to regain their operational strength, the expertise and proprietary recruiting strategy of specialized staffing agencies like Talent Scout Pittsburgh give you the confidence that even in a crisis, your marketing team can continue delivering and building an even stronger brand.
Impacted by COVID-19 and need short-term contracting support?
Struggling to find qualified talent for that hard to fill position?
Contact Talent Scout Pittsburgh, a specialized staffing agency today!
External recruiting partners don’t get it, but as a marketing staffing agency, we do! We ask the right questions to precisely establish talent profile requirements. We’ll show you how we can deliver the best recruiting outcomes in the business for your corporate marketing department or marketing agency.
Schedule your free consultation by clicking here.